MTN launches Mobile TV on data enabled phones - I believe Most of Us here already Heard about this, Take it if you've not.
Customers of Nigeria’s Leading Information and Communications
Technology (ICT) company, MTN, will soon be able to watch live TV on
their data-enabled handsets, as the company rolls out its new Mobile TV
MTN Mobile TV service offers live streaming of TV content and ‘made
for mobile’ video to data-enabled handsets such as Blackberry, iPhone
and Samsung Galaxy range of phones, as well as tablets, such as iPad and
Galaxy Tab, among others.
Although a type of mobile TV service was pioneered by MTN in 2007,
it was on the Digital Video Broadcasting for Handheld (DVB-H) platform,
which requires customers to purchase special handsets to enjoy the
However, for the first time in Nigeria, any data-enabled phone or
device can watch television programmes and related content from up to
twenty TV channels on his phone via MTN Mobile TV service.
“All our customers need to do to enjoy this service is to activate the
WAP browser on their mobile handsets and devices; they can either access
MTN Mobile TV packages via the MTN Play Portal, or by typing in the
address of the Mobile TV portal www.mtnonline.com/imoovtv
and they are good to go,” said Mr. Larry Annetts, Chief Marketing and Strategy Officer, MTN Nigeria.
He said that customers can also send a short message service (SMS)
with the keyword “Mobile TV” to a short code and they will be sent the
link to the Mobile TV portal.
Mr. Annetts explained that there would be three bouquets to choose
from, depending on a customer’s budget and it would be possible to
subscribe to one or more Mobile TV bouquets. Speaking further, he
explained that each bouquet comprises a selection of TV channels
providing a variety of content ranging from news to sport and
entertainment, among others.
A distinct advantage of the service is that customers will be able
to select the channels of their choice from a bouquet of channels
provided, he added.
Mr. Annetts stated that MTN Mobile TV service is already active on
the MTN network and will be available commercially to customers shortly.
MTN Nigeria’s Corporate Services Executive, Mr. Akinwale Goodluck,
in his comments said “MTN Mobile TV is another addition to a long list
of innovative products and services we have developed for the benefit of
our customers.” He said the introduction of the service bears testimony
to the commitment of the company to lead innovation and customer
satisfaction in the industry.
He said the company would continue to invest massively in the
network to deepen its capacity to delight customers with more innovative
products and services.